Melbourne-based with 8+ years across SaaS, B2B enterprise, and health tech. I take products from idea to launch, bring AI into the experience, and care deeply about outcomes, not just outputs.
Replacing a Four-Year Old Email Editor Tool
After four years as Beefree's editor, the company needed something of its own. The result: a purpose-built, canvas-first email creation experience that unlocks creative freedom for 2,000+ marketers worldwide.
Building a Clinic Management App for a Seed-Stage Startup
Substituting paper registers and WhatsApp queues with a dedicated, mobile-focused clinic operating system that provides three personas within a single app, matching the way Indian clinics operate.
Bringing click heat map to Emailers
An email click map is a visual representation of how recipients interact with the different elements of your email which includes their clicks.
Keeping Marketing Emails Out of the Spam Folder
Marketers only found out their emails were landing in spam after a big sale had already flopped. The result: an early warning system inside CleverTap that flags trouble in plain words, shows which campaign caused it, and makes the fix easy.
